A Chartered Accountant by profession but a Fashion Designer by heart, I Ritika Gupta decided to create Ritika Gupta Label with the intention of creating a space in the industry that celebrates authenticity and realness. I want every woman to feel confident, stylish and comfortable in my clothes.
Having studied at at Conde Nast University of London, the namesake brand behind Vogue, GQ, Conde Nast Traveller and internship at Pernia's Pop Up Shop, I gained broad understanding of the fashion spectrum, trend forecasting, styling and designing. So, our clothes are trendy yet wearable.
After having a baby and going from Small to XXL just in a span of 9 months, I understood the unattended need of today's women: They want Style but also something that suits their body type. (Did it ring a bell?)
That's when Ritika Gupta Label came into being.
"Style for real people with real bodies," is our brand’s motto. Everyone has different body proportions so finding clothing that fits perfectly off the rack can be difficult. Hence, our silhouettes are constructed in such a manner that it falls correctly on the body. We offer separates in both a size and a length. Our motto is that our clothing should make all women comfortable and pretty about themselves and their beautifully unique shapes. Our clothes are playful, elegant, comfortable yet stylish.