I decided to create Label Ritika Gupta with the intention of creating a space in the industry that celebrates authenticity and realness. I want every woman to feel confident, stylish and comfortable in my clothes.
"Style for real people with real bodies," is our brand’s motto. Every body id different so finding clothing that fits perfectly off the rack can be difficult. Hence, we offer separates in both a size and a length. Our silhouettes are constructed in such a manner that it falls correctly on the body. Our motto is that our clothing should make all women comfortable and pretty about themselves and their beautifully unique shapes. Our clothes are playful, elegant and comfortable yet stylish.