Collection: OURS
For years, we’ve listened to the voices in our heads and those in society, telling us what a man should wear, or how a woman should look. The normative image created by the gender binary can feel very limited if you want to experiment outside these gender boxes.
Being in the fashion industry and being a designer I believe I have the power to break down barriers, and create a new, more inclusive normal. So I am trying to lead by example.
As a designer, my focus is on getting the clothes on bodies to be right in relation to sizing now be it he whatever style I want to pick- skinny, oversized, broad shoulders, slim hem.
It turns out if you get the fit and the quality right and you use the right fabrics, it works for any body and every body.
While we produce dresses or silhouettes that the society right now believes are more suited for women than men but at the same time we encourage people of all genders to wear the clothes that make them feel good. And we are continuously trying to introduce more clothing that can be worn by anyone.
We hope that by encouraging people of all genders to wear our clothes, we have taken a small step towards supporting the diverse gender expressions of our customers